
Everybody is inspired by someone or something what inspired BLACK Collection?
I would have to say the constant failure of DC focused clothing brands was really the motivation. Well I guess I can’t say “failure” because some of them are still open, and operating. I guess I should say the stagnant growth of them, and not creating products that would appeal to potential consumers outside of the DC Metro Area. I wanted to create something that spoke the complete opposite!
The someone’s??? Ummmmm? Growing up running my brothers shop (SOLO Sports) I instantly fell in love with clothes but especially the BUSINESS. I would go to school and run from MacFarland & Roosevelt to the shop to learn each day. I started as clean up boy though! LOL! But what really bothered me were the visits to other shops in DC for meetings with my brother, and I witnessed how stingy they were with helping each other out! He would ask where they got certain products from and they would say, “I can’t tell you”. I understood the competitive edge, but come on; their customers were only their hood folks! LOL! There are enough hoods in DC, and more than enough money! Share the connect folks!
I was only 14 or 15, but instantly understood from that moment why we (DC & DC brands) would never reach at minimum East Coast recognition unless something completely different was developed. I vividly remember going to Bloomingdales with my ex-girl (clearly when I had no business in there LOL) and saying that one-day my brand will be in these stores. My junior year of college with the help of some great friends: Tabi Bonney, Robyn Nicole, and Delano Hunter, BLACK Collection got started!
What do you want people, to think, feel, express while wearing your designs?
It’s rather simple! We want people to think, feel, & express: INDIVIDUALITY, FREE -SPIRITS, & BE INSPIRED TO DO WHATEVER THEY WANT.
We want people to enjoy the fresh breath of simplicity, non-excessive designs, and chic products that carry a message through each product.
There are things that stands one brand apart from another brand what is that one thing that sets you apart from others?
Our brand is set apart from others because of our positive message we spread through our products, and also daily motivation we spread to our supporters! It’s clear that we send inspiration to our consumers through our products, and the messages we represent create a level of brand loyalty from our supporters. You would think we are some sort of positive energy group or something, and we love it! LOL!!! We receive tons of emails, Twitter post, Facebook messages, etc. from supporters that are truly inspired to follow their dreams clearly being inspired by what we do, and how we do it! Our consumers understand, and respect how much spreading positive energy means to us! Not only does it mean the world to us, what good will it to be to keep our positive energy to ourselves, so we share positivity and inspire those who have inspired us to keep this company going. Consumer connection, and consumer synergy! It’s huge to us!!!

You use the word “INDIVIDUAL” to describe BLACK Collection do you believe that says a lot about who and what you are?
Indeed! When everybody was advising me to do create this brand on the normal DC status quo, I never listened. They all wanted to see a rushed product, a half-ass website, and just some thrown together operation. At that moment I knew I was on the right track to creating something great. Even today, some people try to advise us to do certain things and we continue to choose to turn left, and do it our way.
Most importantly the word “INDIVIDUAL” was identified to be associated with our brand because we feel the word is powerful. INDIVIDUAL speaks volumes to our organization, consumers, supporters, and just everyday people. No matter what goals, dreams, or aspirations your after in life everybody is their own INDIVIDUAL. The importance for us to spread INDIVIDUALITY is to advocate for people to chase their dreams, be themselves, self- validate, and focus less on what the media, are external factors are doing. INDIVIDUALITY IS SPREADING…
Would you consider BLACK Collection a unisex line?
Absolutely! Unisex 100%! Every product we release it’s unisex. We decided early in our developmental stages that this was going to be the direction, and layout of how released our products. However, there are some products that are released that are just Women’s pieces, and some that are just Men’s pieces. We do have plans to create product line extensions that will focus on each specific gender, but our unisex product strategy will also remain. Stay Tuned.
There are clothes that just scream NEW BEST FRIEND and to me BLACK Collection is it. What do you think about that?
I’m glad that our brand screams “NEW BEST FRIEND” to you! We appreciate it! We’ve been around since 2005, and quite honestly our brand is really just starting to reach a large number of people that have never heard of us so the “NEW BEST FRIEND” term is great! What you won’t have to worry about is this “NEW BEST FRIEND” changing on you! We strive on our sharp point & mission, and we plan to elevate with the same game plan. It took some time for us to break the surface because most consumers were pretty much following trends, and didn’t quite understand what we were about or what we were doing. It seems as if consumers are beginning to live like INDIVIDUALS now!

Who would you love to see wearing BLACK Collection?
Oh wow! There are so many INDIVIDUALS in their own right! I would love to see Alek Wek, Zac Posen, Kanye, Alicia Keys, Kid Cudi, John Mayer, Erykah Badu, Cameron Diaz, Ellen DeGeneres (by the way she can dance), Andre 3000, Corrine Bailey Rae, Tom Brady, Lady Gaga and Common wear our brand just to name a few. Last but not least I would love to get our First Lady Michelle Obama in one of our cardigans! She has a nice cardigan game! I know that was a slightly long roll call. Oh, and if I could I would resurrect Lauryn Hill from the era when she released “The Miseducation of Lauryn Hill” I would add her to that list of people I would to like to see.
Five years from now why will BLACK Collection still be standing while other entities may have folded?
I’ve been blessed with a huge vision for this brand, and most importantly I’ve been blessed with a great partner, L.A. Horton and a great team that understand what we are trying to accomplish, and exactly how were going to do so. Business is a combination of creativity, and understanding business principles. Some entities forget one part or hold one part higher than the other. We have a great balanced blend of them bout. However, I do feel Lauren at times wants me to shut up sometimes with my business school stories, and principles! LOL!
We don’t follow trends; we remain in our lane, and drive accordingly! What brands fail to realize is that once you begin to follow trends, once the trend fades your brand does as well. We understand that everybody has their time, and we support others that are doing great! Hating blocks YOUR progression!
Life Is A Marathon, Not A Sprint…
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