
by Shirea L. Carroll
Suffice it to say, the Akoo Clothing billboard in Newark, New Jersey, has ticked off more than a few people. After witnessing what has transpired over the past few days it might seem suitable to call this whole fiasco a gimmick. Keep in mind, however, that this is the fashion industry, and whether Black, White, tan or blue, what many may perceive as risque or over the top, fashion marketers simply see as good advertising. Forget the jeans, the girl, or the allegedly implied fellatio; Akoo was a virtually unheard of brand.
Without countless celebrity plugs from the likes of Clifford Harris (aka T.I.), pricey TV ads, or senseless promotions, Akoo accomplished in three days (thanks to media giants like CNN, ABC, and NBC) what some companies only hope to accomplish in a year. Not only did the media frenzy generate awareness of the Akoo brand by creating a dialogue, Akoo pulled more than 300 posts on the net, and in the process expanded their advertising reach and possibly their demographic.
At the end of the day, what’s in “good taste” is always subjective, and everyone is entitled to their personal opinion. Including a 26-year-old, full-time communications major in her senior year at Olgethorpe University. A southern gal straight from Hattiesburg, Dawn Montgomery also happens to be the model in Akoo’s controversial billboard. After all the fire and flames, blog commentary, and outrage, ESSENCE.com got the exclusive from Montgomery herself. We wanted to know why she thinks the ad may have been hard for people to swallow, and moreover, why she isn’t taking any of the scrutiny personally.
ESSENCE: Go back to the day of the shoot, what was Akoo’s concept?
MONTGOMERY: They wanted to do something that was sexy, urban, but could cross over into mainstream. Something that could easily be seen in Calvin Klein, Dolce and Gabbana, Diesel, or Abercrombie and Fitch.
ESSENCE: It’s easy to imagine what the ad alludes to. Do you feel like people have a valid argument about it being too suggestive?
MONTGOMERY: I don’t think it’s too suggestive, but I realize people do have a small argument. However, not big enough to be on CNN. I already was prepared for the all the blogs being an urban model, but CNN? For me, it was shocking to see something I was a part of get such an overwhelming response to where even the mayor of Newark is commenting. At the end of the day, the real argument is mainstream modeling vs. urban modeling.
ESSENCE: The real argument might be why he has his hand on the back of your head. How did that happen?
MONTGOMERY: That was the first thing my mother commented on, and I do think it is suggestive. The hand on the head took it to the edge, but when you look at models in Calvin Klein having threesomes, I had to say, ‘Mom this is the industry and I know how far I would take it. I was posing on his leg, he had a free hand and placed it where he didn’t have to cover my face.’ The big thing was to capture the moment.
What are your thoughts about the ad, the flack, the backlash or the model’s position?
Read the entire Interview here.
Source: Essence.com