Vibe Vixen to Fold
July 25, 2007 – 5:38 pmPosted Under: magazines
Less than two weeks after being named CEO of Vibe Media Group, Steve Aaron announced Vibe would fold Vibe Vixen, the female counterpart to urban music and lifestyle magazine Vibe. Vixen will cease as a regularly published title with the August/September issue and starting in the fourth quarter, the company will begin publishing Vixen as special issues focusing on urban culture themes. The company hasn’t determined the frequency for the specials, a company rep said. Vixen also will continue to maintain a Web site.
In a press release, Aaron said there would be “some” layoffs. The rep would not make executives available for further comment.
Vixen launched in February 2005 as a twice-a-year title with a circulation of 425,000 (unaudited) and upped the frequency to six times this year. Pages for the first half of 2007 totaled 147, per Publishers Information Bureau.
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3 Responses to “Vibe Vixen to Fold”
Dom you have been schmoozed. Stop by my blog and read what that means.
By shai on Jul 25, 2007
This is the third time I’ve seen this article but for the life of me, I don’t ever recall seeing the mag itself. *shrug*
By MsJayy on Jul 26, 2007
Bye-Bye Vibe Vixen…
By Miss Princess Dominique on Jul 31, 2007